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4.5

Vendors › WAF / Web Application Firewall › Cloudflare WAF

Cloudflare WAF logo

Cloudflare WAF

Cloudflare

Founded 2009·US·Public
4.5

Combined score

G2
4.5330
Gartner
4.6400

▪ Editorial verdict

Cloudflare WAF has achieved the highest WAF rating by practitioners on PeerSpot, 9.0 out of 10, by delivering something the enterprise WAF market has historically failed to provide: genuine accessibility at every organisation size without sacrificing capability. The free tier, the transparent per-zone pricing, the 300 plus PoP global edge for minimal latency, and the sub-day deployment time make it the default evaluation starting point for any organisation that does not have an existing WAF vendor relationship. The 0.062% false positive rate in independent testing confirms that accessibility does not come at the cost of accuracy.

The Thanksgiving 2023 nation-state attack on Cloudflare's own infrastructure, contained through their own Zero Trust implementation, is worth reviewing for its lessons about identity provider dependency risk.

The verdict: Cloudflare WAF is right for organisations of any size wanting the fastest WAF deployment on a global edge with the most transparent pricing. Organisations requiring on-premises deployment or the lowest possible false positive rate should evaluate Imperva.

Last reviewed: September 2026

G2

4.5330 reviews

Gartner

4.6400 reviews
Gartner MQ: Leader (Gartner WAAP MQ 2024)

WAF / Web Application Firewall assessment

PROTECTIONStrong
OWASP Top 10 coverage
5 / 5
Bot management
5 / 5
OPERATIONSStrong
Rule management
4 / 5
Performance & latency
5 / 5
ANALYTICSStrong
Traffic & threat analytics
5 / 5
TRUST & ECOSYSTEMStrong
CDN & network quality
5 / 5

Strongest: OWASP Top 10 coverage

Watch out for: Rule management

Strengths & limitations

Strengths

●Largest global network - 300+ PoPs, sub-10ms latency globally
●Free tier with core WAF rules - lowest barrier to entry in category
●Bot management, DDoS, and API security unified in one platform

Watch out for

●Advanced bot management and rate limiting require Enterprise plan
●Limited custom rule depth in lower tiers
●Enterprise pricing negotiation required for large estates

Best for

Organisations of any size wanting the fastest global WAF network with a free tier for basic protection.

Not suitable for: Organisations requiring on-premises WAF deployment - Cloudflare is cloud/CDN only.

Compliance coverage

●SOC 2
●HIPAA
●NIST CSF
●PCI-DSS
●CMMC
●GDPR
●NIS2
●ISO 27001
●CIS Benchmarks
○Essential Eight
○AU Privacy Act
○DORA

Switching intelligence

Switching from

Common migration paths based on review data

  • ModSecurity
  • On-premises WAF
  • Legacy CDN WAF

Also considering

Vendors typically shortlisted alongside

Also in our database

Cloudflare also appears in:

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Quick facts

Pricing modelsubscription; free tier available
Pricing rangeFree; Pro $25/month; Business $200/month; Enterprise custom
Free trialYes
Min seatsNo minimum
Deployment time< 1 hour
Complexity1 / 5
Pricing transparency5 / 5
AU presenceYes
IRAP assessedNo
Open sourceProprietary

Deployment

ModelsSaaS, CDN
OS supportCloud-native (proxy)
CloudAWS, Azure, GCP
SupportEmail, Chat, Phone (Enterprise), Dedicated CSM
Data residencyUS, EU, Global

Company

Cloudflare

Founded 2009 · 4,000-5,000 employees · Public

HQ: US

$1.6B revenue FY2024

Certifications

SOC 2 Type II, ISO 27001, PCI-DSS, FedRAMP

Integrations

AWSAzureGCPGitHubCloudflare WorkersTerraformSIEM via LogpushPagerDuty